3 Reasons You Should Be Using Hootsuite

In the past few years, social media management has gone from another task on the HR departments to do list to something so important that it needs its own team focusing on generating content. Thankfully, because of the rise in importance in social media management, there have been several websites and apps created to make managing all of the social media accounts easier. This evening, I am going to discuss Hootsuite, one of the more notable social media management sites, and why having a Hootsuite account is worth while.

1. Hootsuite teaches you about social media. Yes, you heard right, it teaches you how to use social media. They currently have 6 free social marketing courses that anyone can enroll in and if you become a Hootsuite Pro member you can gain full access to Hootsuite University, which offers courses about social media best practices and how to expand your online reach to more potential customers.

2. Hootsuite is a Twitter lifesaver. Hootsuite Publisher is a fantastic source to find content that matches your brand voice and serves as a great guide for when you should post to get the most engagement from your audience. My favorite feature on Publisher has to be the content calendar though, it allows you to create a content calendar that can automatically release tweets throughout the day.

3. Hootsuite Streams makes social media monitoring so much easier. The streams function is makes monitoring multiple accounts and multiple platforms a breeze. The tabs option allows you to go back and forth between the live feeds of each platform within seconds. The streams also allow you to monitor trending tweets on specific keywords to see what kind of voice does well for that topic. 

Hootsuite is a great resource to use for your social media platforms and I hope that if you decide to use this site that it helps achieve your social media goals. Please feel free to leave any social media management suggestions in the comments. See you guys next week!