2 Social Media Trends to Watch For

Social media is an ever-changing medium, which can make it difficult to predict what will be the next big platform and what will be the next big flop. This makes it hard to choose what new platforms you should join immediately and what new platforms you can ignore when it comes to advertising. However, there are two general trends that you can use as a guide to help you predict what will be the next big social media platform.

1. Smaller Social Viewing Sphere: In the past few years, the new social media capabilities that have become popular have focused on limiting the number of people who can see personal messages. When Snapchat provided the option to send stories to only certain people Facebook and Twitter followed behind them by creating Messenger and Twitter direct messaging, both of which are used to create and send private messages to people.

2. Visual: With the rise in capabilities of taking high resolution images on your smart phone came the want to post and view pictures of everything on the internet. The most clicked content on social networks tend to have great photos, GIFs, or videos that convince users to pause their scrolling long enough to read the post. With the rise in popularity of different GIFs and memes, not to mention livestreaming, good visual communication will be a very important aspect to upcoming social networks.

I hope that this post helps you prepare for choosing your next social media platform. Do you have any trends you expect to see on social media in the future? Let me know and I may include them in one of my posts.